curated an exhibition for elbeit magazine to showcase local designers and suppliers with an emphasis on how design relates to architecture, art, and everyday culture --- by having the Tamara Building (since 1929) the venue of the exhibition. the building is owned by al-ismaelia for real estate investment. it was a big challenge to show the great architecture at its finest without painting a wall or changing any architectural element. we've used the colored lighting gradient to highlight the impressive architectural details and to camouflage others that needs fixing. the main objectives was to tell a story about the magazine and the process behind the issues as the first arabic magazine about design and decor. the second objective was to make an installation in a very limited time to the products that makes the visitors curious to see more and in a way that makes everyone appreciates the design and enjoy the experience without having the traditional way of complete furnished spaces and discounts on the items. we mixed and matched products of different designers to make a balance and presenting the pieces as the star of the space. lighting was a key element on both floors making a decent ambient and showing each product from the angle it's meant to be seen from. we were proud of how the visitors loved the space, took many photos, posted on social media and commented that it felt like we mixed and matched products of different designers to make a balance and presenting the pieces as the star of the space. lighting was a key element on both floors making a decent ambient and showing each product from the angle it's meant to be seen from. we were proud of how the visitors loved the space, took many photos, posted on social media and commented that it felt like we mixed and matched products of different designers to make a balance and presenting the pieces as the star of the space. lighting was a key element on both floors making a decent ambient and showing each product from the angle it's meant to be seen from. we were proud of how the visitors loved the space, took many photos, posted on social media and commented that it felt like fuorisalone and the tortona area of ​​milan. Mohamed El Gammal and I had very limited time and resources to curate this. It took sleepless nights and the client's trust and being confident us to make it happen.

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